Amazon PPC Advertising
Amazon PPC Metrics and Cost Items It is important to understand Amazon's key Amazon PPC metrics and cost items outlined below. Advertising Cost to sales ratio (ACoS): The percentage of ad cost to sales. This is calculated by dividing the total ad spend by the sales from the ad. For example, if you spent $4 on advertising and the resulting sale is $20, your ACoS would be 20% (i.e. [...]