E-commerce
Etsy Consulting
Selling on Etsy
Etsy consultancy, one of the largest e-commerce marketplaces just like Amazon, allows you to sell your personalized designs, handmade products, art materials and thousands of other products to the whole world with a higher profit margin compared to other platforms. There are also options in many different categories such as digital products and antiques.
Especially if you are a SME or entrepreneur in the position of a manufacturer, you can create an account on Etsy with our Etsy consultancy service and send your products from Turkiye to different countries of the world with effective SEO, advertising and marketing management, and bring them together with customers in the global market.
With the integration created by our partner companies, you will be able to connect your Etsy account to your e-commerce site and manage all your sales from a single screen. You can open your workshop to the world by selling on Etsy to new customers in different countries. In this process, we provide you with professional ETSY consultancy service!
Why Sell on Etsy?
Target Audience
Etsy customers value design, handicraft or personalization, antique products and prefer such products. Especially personalized products are among the most in demand on Etsy.
Niche Focused Market
Etsy appeals to an audience that loves products that are specialized and tailored to their personal interests. This is an important advantage for sellers who want to succeed in niche markets. Original designs and special products are the main focus of Etsy.
Low Listing Fees
Etsy generally offers low listing and dues fees compared to other e-commerce platforms. Getting started by listing your products is more affordable on ETSY and can be a more accessible option for small businesses or individual sellers.
Community and Communication
Etsy promotes the integrity of a community of sellers. Sellers can communicate with each other, share experiences and support each other. This provides access to useful sources of information for new sellers.
Appreciation of Special Designs and Handmade Products
Etsy has a customer base that appreciates and admires custom designs, handmade products and works of art. This provides a valuable platform for artists and buyers interested in handcrafted goods.
Low Budget in Marketing and Advertising Tools
Etsy offers a variety of tools and options to help sellers promote and market their products. You can increase your customer base with features such as discount campaigns and advertising promotions. It requires a lower budget compared to other platforms.
4 Essential Strategies for a Successful Etsy Shop
Etsy is a unique e-commerce platform where you can find unique products such as handmade goods, vintage items and artwork. However, succeeding on Etsy is not only about products, but also about a strategic approach and effective marketing. Here are four key strategies you can focus on to improve your Etsy shop:
1) Optimize Your Product Listings
The success of your Etsy shop starts with impressive and eye-catching product listings. There are a few critical elements to consider at this stage:
High Quality Visuals
The first thing that catches customers' attention is the images of your products. Use high-resolution, clear and attractive photos. Include photos that show your products from different angles.
Keyword Optimization
Use keywords correctly to get more visibility on Etsy. Make sure your product titles, descriptions and tags include popular and relevant keywords.
Detailed Explanations
Give your customers complete clear information about your products. Details such as dimensions, materials and special options are important. Clearly communicating what your customers can expect can help you build trust.
2) Build a Strong Brand Presence
Establishing brand credibility and an identifiable look on Etsy is key to impressing your customers:
Professional Store Appearance
Create your store banner, logo and store description in a professional way. The first impression is the opportunity to show your customers your quality.
Brand Identity
Build and protect your brand identity in everything from product photos to your packaging. A brand gives your customers confidence and makes your brand recognizable.
Social Media Interaction
Use social media platforms such as Instagram and Pinterest to promote your brand to a wider audience. Increase engagement by sharing how your products are made and responding to customer comments.
3) Effective Customer Interaction
Engaging with your customers is key to building a loyal customer base:
Fast Communication
Responding quickly and professionally to customer questions and messages can increase customer satisfaction.
Evaluation Incentive
Take an incentive approach to get positive reviews from satisfied customers. Offer incentives for your customers to leave a post-shopping review.
Personalization and Customization
If possible, offer options to personalize or customize your products. This can help you increase customer satisfaction.
4) Strategic Marketing and Promotion
Focus on marketing strategies to promote your Etsy shop to a wider audience and increase sales:
Use Etsy Ads
Get your products in front of more people using Etsy's advertising platform. Choose the right keywords and regularly evaluate the performance of your ads.
Discounts and Promotions
Try to attract your customers by organizing discounts or special promotions from time to time. Encourage sales by highlighting discounted products or special deals.
Social Media Campaigns
Direct your followers to your Etsy shop by organizing campaigns on social media channels such as Instagram and Pinterest. You can attract more customers through social media.
By combining these strategies, you can improve your Etsy shop and reach a wider customer base. Success requires constant effort and strategic planning, so always optimize your shop.
Etsy Consulting Roadmap
Etsy Market Analysis
During the process you receive consultancy for Etsy, we conduct market and product analysis through analysis software. Based on products similar to your product, we examine the competition in the relevant category, product-specific trends, sales volumes, general price range, competitor vendor strengths and weaknesses, keyword-based click-through and sales conversion rates of listings, customer feedback.
Etsy Store Opening
How to open an Etsy store? Within the scope of Etsy consultancy service, we carry out the opening of your store, company identity registration and adding payment systems. We also create an effective store design by preparing your company's banner, logo, story section and store parameters.
Etsy SEO Optimization
It is important to do SEO (Search Engine Optimization) for your Etsy product listing and store page, to choose the right category, to bring your products and store to more customers and to bring them to the front pages in the market. We identify keywords related to your products with high sales conversion rates to use during store opening and listing.
Product Listing Process
How to make an Etsy listing? We determine the keywords related to your products with high sales conversion rate, and add your listing to your title, product descriptions, product features, usage areas and advantages of your product, seo-based, explaining in detail, with photo and tag optimization.
Etsy Shipping Plan
Before Etsy cargo integration, we have an etsy cargo plan specific to the product and country, and we ensure that you deliver the products to your customers at the most affordable prices with the discounted prices we receive from our partner carrier companies.
Pinterest Management
Since there are more than 450 million active users on Pinterest and Etsy is the most repinned website on Pinterest, we attach importance to the traffic power of this medium. In this context, we create a business account on Pinterest and share your products on Etsy in your account to get extra traffic.
Etsy Ads Management and Campaigns
By creating ads on Etsy, you can increase your visibility as well as identify the ideal target audience. Etsy allows you to choose specific keywords as well as geographic locations to target your ads to the right people. This way, your ads will only be shown to people who are interested in your products and are more likely to buy them. With ETSY ad setup and optimization, we aim to increase your visibility and sales. In addition, we provide traffic to your page with external traffic campaigns and ensure that it advances to the front pages from the specified words.
Frequently Asked Questions on Etsy
When selling on Etsy, there is a listing fee of US$0.20 for each item. This fee is charged regardless of whether the item sells or not. The listing remains active for four months or until the item is sold. There is a sales commission of 6.5% on each sale.
Sellers using Etsy Payments must pay 6.5%+3TL per transaction. If dollar, euro is selected instead of TL, 2.5% currency conversion deduction is applied.
It is possible to open a store in ETSY with the individual seller account option. Of course, it is recommended that you register your company with your tax ID information.
You can send products from Turkiye to abroad with PTT or special companies such as TNT, UPS, DHL and integration companies that provide special cargo services such as ShipEntegra.
Yes. (There is a customs exemption up to 800 usd in USA) If you wish, you can add a general warning at the end of the product descriptions as follows
"Please note that international buyers are responsible for any duties/customs charges and import taxes associated with shipping to their respective countries. These fees are calculated and imposed by your country when the item arrives in the country."
While E-commerceing, thanks to the ETGB system, your customs broker is not required for international shipments. After the order, a proforma invoice must be created and "Taxpayer Registration Application for Customs Transactions" must be made via e-government.
You can realize the customs taxpayer registration with your personal company via e-government.
If you have a limited or joint stock company, you should write a petition containing your company name to the tax office you are affiliated with and submit it to the customs office.
Click on the Shop Manager tab. Here click on the "Marketing" tab and select "Advertising". Getting visibility in ads is directly related to optimizing your listing with the right keywords. In addition, being active on Pinterest and advertising on channels such as Instagram is a traffic-boosting factor.
Yes, it is possible to sell digital products on the Etsy platform. It also allows the sale of digital downloadable products. Digital products, such as digital artwork, digital posters, digital downloadable files or other digital content are examples of products that can be sold on Etsy.
Etsy has a number of features for presenting digital products to customers. When sellers list their digital products, they can add product descriptions and files. Customers can download the digital files after purchase.
When selling digital goods, it is important to pay attention to Etsy's policies and rules. Sellers should strive to ensure that their digital products are properly promoted and provide clear and understandable information to customers. It is also worthwhile to review specific policies and guidelines, which may differ depending on the type of digital products. We can help you with ETSY consultancy service.
Get Etsy Consulting Service
Check out our packages for the ETSY consultancy service you are looking for to sell on Etsy, choose the package that suits you and start selling professionally quickly!