The Biggest Advantages of Using Pinterest for Etsy in 2025

If you sell products on Etsy and your digital marketing budget is limited, Pinterest can be a great resource for you. Moreover, you can gain serious visibility and traffic even in organic, free ways. E with Export Partners So why?

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Why Pinterest is So Powerful for Etsy

1. Pinterest is an organic traffic source with sales intent

People spend time on Pinterest not to kill time like on Instagram, but to learn something, find a new idea or make a purchase. The majority of users tend to buy a product they see on the platform. This means a target audience for Etsy .

 2. Audience structure just right for Etsy

Pinterest's most active user group is the 25-45 age group. This group also overlaps with the audience that spends the most on Etsy. Generation Z is also very active on Pinterest, but they follow brands, not celebrities. So Pinterest is a platform that is really used for product discovery and shopping.

 3. Pins are timeless

On Instagram or TikTok, a piece of content is invisible after 24 hours. But a pin on Pinterest can bring you visitors for 3 months, 6 months or even years. Because Pinterest is a visual search engine. It works like "passive income", you share once, you get the fruits for a long time.

 4. Strong infrastructure for direct clicks and sales

You can directly add a link to your Etsy product page to each Pin. Moreover, click-through rates are much higher than other social media platforms. Because the user has already seen your pin while searching for that product.

Some Strategic Steps to Follow on Pinterest to Boost Your Etsy Sales

Getting on Pinterest is easy, but using it effectively requires strategy. Here are powerful steps for Etsy sellers for 2025:

 1. Open a Pinterest Business Account

The most important thing to do in the beginning is to switch to a business account. Because

• Be able to publish advertisements
• To see detailed pin analysis
• Connecting your Etsy shop to Pinterest
• It is only possible to turn on the Rich Pin feature through the business account.

How to do it
You can convert your existing personal account into a business account or create a new account from scratch. Then go to "Settings > Claim > Etsy" and connect your Etsy shop to your account. This is a critical step for your branding.

 2. Make your profile Pinterest-friendly

Since Pinterest is a visual search engine, it is important that your profile looks professional.

• Upload a quality logo image
• Choose a username suitable for your Etsy shop
• Write a biography enriched with keywords in the description
• Be sure to include a link to your Etsy shop (and make it trackable with the UTM tag)

Sample bio:
"Handmade pillow and home textile collections made from natural fabrics. Follow for sustainable decorating ideas."

 3. Use Keywords Strategically(SEO)

Pinterest is a search engine. So when people search for something, you need to put the right words in the content so that your pin shows up.

How do I find words?

• Type a word related to your product in Pinterest's own search bar. Take note of automatic suggestions.
• Look at the most engaged pins of competing Etsy shops.
• Be sure to include keywords in the title, description and dashboard name.

Example combinations:

• "Boho wall decoration"
• "Vintage kitchen shelf"
• "Handmade gift for Mother's Day"
• "Soft tissue pillow model"

 4. Activate the Rich Pin Feature

Rich Pins offer the user more information about the product: price, availability, description, etc.

Etsy advantage:
If you had your own website, you would have to manually integrate this data into Pinterest. But on Etsy, this feature is ready. The only thing you need to do is:

Etsy admin panel > Marketing > Pinterest > Activate Rich Pins

With this step, your pins on Pinterest will look more professional and lead to purchases more easily.

 5. Create Thematic Dashboards

Creating separate boards for each product group on Pinterest is the foundation of a content strategy.

Sample panel structure:

• "Bedroom Decor"
• "Bohemian Style Pillows"
• "Eco-Friendly Kitchen Products"
• "Vintage Living Room Accessories"

Build each dashboard title with keywords. Avoid complex or fancy titles. Use simple names that are likely to be searched.

 6. Pin Regularly Every Day

The Pinterest algorithm likes consistency. 3-5 Pins a day is ideal.

Diversify the content:

• Your own Etsy products
• Inspirational lifestyle visuals
• Infographics (e.g. "How to clean a pillow?")
• Useful article links from external sources

Suggestion:
You can design and plan weekly Pins on Canva and automate sharing with tools like Tailwind.

7. Make Sure Every Pin Links to Etsy Product Page

Pinterest is not only a platform for "beautiful content", it can also be used for sales. But for this, your Pins must be directed to the right product.

Method:

• Install Pin manually
• Choose or edit your image carefully
• Add a clickable link to the product
• Set up a tracking system with UTM parameters at the end of the link

 8. Evaluate 2025 Pinterest Ad Formats

It is possible to grow organically. But you can speed up this process a lot with ads. There are 8 ad types that Pinterest offers as of 2025:

Technical Integration for ETSY: Automatic Sharing, Rich Pins and Catalog Linking

Etsy offers several facilities for direct technical integration with Pinterest. Etsy sellers can effortlessly share their products on Pinterest through social media integration in the Shop Manager panel. In fact, Etsy's own Social Media Tool allows sellers to pin their product listings to Pinterest without leaving the Etsy admin panel. With this automatic sharing feature, a seller who lists a new product can post it to their Pinterest boards with a single click. This helps products to be discovered by a wider audience.

Another aspect of Pinterest integration is the Rich Pins feature. Etsy allows products listed on its platform to be displayed as rich pins on Pinterest. While enabling Pinterest rich pins for a standalone e-commerce site normally requires adding custom meta tags to the page code, turning on rich pins in Etsy stores is much simpler.

Simply select Pinterest from the "Marketing" tab in the Etsy seller dashboard and enable the rich pin feature. As a result, pins created from Etsy products on Pinterest will automatically display up-to-date information such as real-time price, availability and product description. This technical integration ensures that potential customers have the latest information about the product they see on Pinterest, making them more likely to click through to the Etsy shop.

Another important aspect of the Etsy-Pinterest integration is the product catalog link. Pinterest allows businesses to upload their product catalogs and make all their products pin-able (shopping catalog). While Etsy sellers don't have a direct plugin like a Pinterest app, they can upload their product inventory from Etsy to Pinterest by exporting it in CSV format.

In fact, some sellers on the Etsy forums have reported that they imported their Etsy listings using the "upload products via CSV" option on Pinterest's catalog creation screen. With this method, sellers can introduce all their Etsy products to Pinterest as a data source, so they can create a "Shop" tab on their Pinterest profile and showcase all of their products as shoppable pins. However, in order for this process to work completely smoothly, it is necessary to pay attention to the compatibility of Pinterest's data schema and the Etsy CSV; if necessary, some column edits can be made on the CSV.

Featured Home Decoration Products and Traffic Potential on Pinterest

An example of a home decor themed pin on Pinterest: A scene with a wall shelf, succulent plants and handmade decorative objects. Images in the home and living category can drive traffic to Etsy shops with high engagement from Pinterest users.

Among the content categories, Pinterest is one of the platforms with the richest and most popular home decor content. As of 2025, home decor is the most popular category on Pinterest, with more than 23 billion home decor-related pins and over 682 million boards on the platform. In fact, in the first half of 2025, home decor pins surpassed 70 billion views, making it the most viewed category on Pinterest.

This data reveals how much Pinterest users are interested in images related to home and living space decor. People frequently use Pinterest to beautify their homes, get decorating ideas and find unique handmade pieces. Therefore, this area of interest directly overlaps with Etsy's strengths in handmade and personalized decor products.

So what kind of decoration products get more engagement on Pinterest and drive traffic to Etsy? Products that are visually inspiring and offer solutions for living spaces stand out here. For example, pins of products such as wall hangings, paintings, prints, handmade macrame or woven tapestries, decorative pillows and blankets, rustic wooden furniture, vintage decor objects usually have high re-pin and click-through rates.

According to a marketing analysis, DIY and handcrafted décor products are also among the most popular categories on Pinterest, with female consumers particularly interested in home textiles such as handmade pillows and blankets, indicating that users are turning to handmade products to personalize their homes, and the abundance of such products on Etsy is an advantage in attracting Pinterest traffic.

In general, visually rich and unique decorative items are shared more on Pinterest and drive significant traffic to Etsy shops. In particular, handmade wall decorations, personalized decor objects, vintage accessories, and DIY supplies are often featured on popular boards on Pinterest. It's important to remember that Pinterest is an "inspiration engine" as well as a platform where users can easily move on to purchase the products they discover, which increases the value of traffic to Etsy in the decor category.

Conversion Rates of Pinterest Traffic to Etsy Stores and Impact on Sales

In light of 2025 trends, Pinterest is a critical channel for Etsy stores in terms of both traffic and sales conversion. Users discover products on Pinterest, save Etsy products on their inspiration boards and a significant portion of them tend to buy these products. With the right strategy (e.g. regular pin sharing, use of rich pins, appropriate keywords with Pinterest SEO), it is possible for 1-2% of visitors from Pinterest to turn into real buyers, which means considerable additional sales volume in the long run. Moreover, given the longevity of pins (a pin can be rediscovered and bring traffic for months or even years), investing in Pinterest today provides ongoing value to Etsy shops.

Using Etsy and Pinterest Ads Together: Strategies and Success Cases

Combining ads on the Etsy platform (Etsy Ads) with Pinterest's advertising opportunities can increase sales through a multi-channel marketing strategy. First, let's clarify the concepts: Etsy Ads is a paid advertising service that highlights products in Etsy search results and on-site locations. Pinterest Ads, on the other hand, is an advertising model (Promoted Pin) used to show certain pins on Pinterest to a wide audience. Both types of ads touch the customer at different stages and play a complementary role when planned correctly.

The official advertising collaboration between Etsy and Pinterest actually started with Etsy's Offsite Ads program. Under Etsy Offsite Ads, listings of Etsy sellers are automatically advertised by Etsy on external platforms. These external platforms include Google, Facebook, Bing and Pinterest. In other words, Etsy actually shows sellers' products as ads on Pinterest and receives a commission for the sales that come from there.

This shows that Etsy uses Pinterest as one of its direct marketing channels. For example, while browsing Pinterest, a user might see a product from Etsy labeled "Sponsored", click on it, and purchase it, in which case the seller's offsite ads fee is deducted from the sale by Etsy. A 2024 report by Gelato highlighted that Etsy's offsite ads appear on popular platforms including Pinterest, bringing new audiences to Etsy shops outside of Etsy.

As a result, the combination of Etsy ads and Pinterest ads creates an ecosystem that supports each other when planned correctly.

The Final Word: Pinterest Quietly but Powerfully Boosts Your Etsy Shop's Visibility

On Pinterest, content is permanent. Users enter to discover products. They have a high propensity to buy. And best of all: Thanks to the integrations that Etsy offers, it is very easy to use this opportunity.

Organize your Pinterest account today. Create 5 basic boards. Share 10 of your products. You'll be surprised at the traffic after a week.

Remember, this is not an "overnight sales boom". But a steady Pinterest strategy ensures long-term, sustainable growth for your Etsy sales