Strategic Approach to Digital Advertising with Google Ads
Google Ads (formerly Google AdWords), which constitutes one of the largest items of digital marketing investments today, maximizes the effectiveness of advertising budgets by providing businesses not only visibility but also high targeting capability, real-time analysis and conversion-based optimization.
Export Partners Turkey we professionally manage the advertising budgets of brands, e-exporters and Amazon/Shopify sellers who want to expand abroad.
Our service is not just campaign setup; it is a 360° structure from data analysis to performance management, conversion-oriented content optimization and integration processes.
Our Service Scope
Strategy and Campaign Architecture
- Market Segmentation: Market analysis by target countries, languages and shopping habits
- Persona Creation: Target user profiling (B2B/B2C distinction, device usage, purchase behavior, etc.)
- Competitor Analysis: Competitor analysis with Google Ads open data sources and 3rd party tools
Funnel Based Ad Planning:
- TOF (Top of Funnel),
- MOF (Middle of Funnel),
- BOF (Bottom of Funnel)
Developing an advertising strategy specific to their level
Technical Setup and Account Integration
- Google Ads account setup and structural architecture (Campaign > Ad Group > Keyword > Ad)
Google Analytics 4 (GA4) Integration
- Google Tag Manager setup with event-based conversion tracking:
- Form submissions
- Additions to cart
- Acquisitions
- Button clicks
- Server-side tracking Cloudflare or GTM Server Container consulting for assisted metering (optional)
- Conversion API connection (integrated with Meta, Shopify or specialized software)
Keyword and Competitiveness Analysis
- Long-Tail Keyword Optimization
- Volume-click rate analysis with tools such as Google Keyword Planner + SEMrush + Ubersuggest
- Keyword difficulty score (KD%), cost per click (CPC) and estimated conversion rates
- Brand and product-oriented negative keyword identification
- Broad / Phrase / Exact maximum control with mapping strategies
Advertising Content Development
- High CTR (Click-Through Rate) targeted text ad writing
- Design support for Display and Discovery campaigns with visual support
- Responsive Search Ads (RSA) compatibility
- Video script, text and visual strategy consultancy for YouTube campaigns
- Localized ad copy (country- and language-specific wording)
Advertisement Types
Campaign types are planned with the following structures according to the digital goals of your business:
- Search Ads: Keyword-based direct demand targeting
- Display Ads: Retargeting and awareness-oriented targeting with visual content
- Performance Max Campaigns: Automated ad delivery across the entire Google ecosystem (Search, Display, YouTube, Gmail, Discover)
- Shopping Ads (Merchant Center): Direct sales ads with product-based catalog integration
- YouTube Ads: Brand and product promotion with video content
- Remarketing Lists: Special retargeting for visitors who have visited the site but did not convert
Performance Tracking and Reporting
Advertising success is measured with accurate data. For all your Google ADS campaigns:
- Weekly performance monitoring and daily budget control
- Detailed analysis by ad group, device, location and time intervals
- Continuous optimization based on A/B test results
- Tracking metrics such as cost per conversion (CPA), impression share, quality score (QS), ad ranking
- Monthly reports in PDF format and graphical visualization prepared especially for you
- Access to instant data with Google Data Studio dashboard (optional)
Our Target Audience
Our Google ADS Service is specifically customized for the following companies and business models:
- Producers who want to open up to the international market
- E-export companies selling on Amazon, Etsy, eBay, Shopify and similar platforms
- Those who want to reach foreign markets from their own e-commerce site
- Service sector companies
(digital products, consulting, training, etc.) - Companies focused on B2B lead collection
- Structures looking for outsource advertising management services for corporate brands and agencies
Why Export Partners Turkey?
International Focused Experience: Active campaign management in high converting markets such as USA, Germany, UK, UAE
E-export Integration: Ad-product synchronization with Amazon, Shopify, Etsy stores
Expert Staff Google certified expert team
Transparent Process: Every step is measurable, reportable and sustainable
State Support Consultancy: Document preparations and process management necessary for you to benefit from the Google Ads supports(e-export incentives) of the Ministry of Commerce
SEO Service: In addition to Google ADS service, we also provide SEO service. In this way, you are fully optimized for search engines.
Frequently Asked Questions About Google Ads Consulting
It depends on the target country, product and budget. Generally, data collection can be done in the first 2-3 weeks and conversion optimization can be done from the 1st month.
Yes, it is possible. For low budgets, local test campaigns, remarketing lists and long-tail words can be used efficiently.
Description. With the Amazon Attribution tool, the contribution of external advertising to Amazon sales can be measured.
We can broadcast ads all over the world, especially in UK, USA, Canada, Germany, Turkey, Netherlands, UAE, Saudi Arabia.
Description. As Export Partners Turkey, we offer not only advertising but also end-to-end solutions such as e-export website setup, Amazon management, trademark registration, SPN supported Amazon services.
SEO work is highly recommended to increase ad performance. ADS ads placed simultaneously with SEO work increase ad optimization and reduce the cost per click of keywords. In this way, you can reach more impressions by spending less budget.