Trademark
Trademark Registration in USA


Why is Trademark Registration Important in USA?
A trademark is a distinctive sign, symbol, word or combination of these elements used to identify and distinguish the goods or services of an enterprise. Brands play a critical role in consumer confidence and market competition. It is important in the long run for an entrepreneur who will invest in the UnitedStates to protect their trademark registration in the United States against possible infringement before starting to sell their brand.
Importance and Advantages of Brand Registration on Amazon
In recent years, Amazon has prioritized branded sellers, sellers with branding potential, and sustainable commercial relationships on the platform. The platform and its algorithm, which places a high level of importance on customer satisfaction, tend to increase the visibility of branded product listings.

Secures Your Amazon Listing
A fully registered trademark registration provides effective protection against hijacker accounts or the sale of counterfeit goods. In cases of infringement, you can contact Amazon through your registered trademark (report for a violation) to remove the competing seller from your store.

Access to Exclusive Amazon Tools
By registering your brand in the Amazon catalog through the Amazon brand services portal with your registration application document, you will be authorized to use privileged tools such as A-plus content, brand analytics, brand referral bonus.

Government Supports
You can receive reimbursement within the scope of the incentive by declaring the relevant fee payments and legal consultancy expenses you have made during the foreign trademark registration application process.

Investment and Business Opportunities
If the product you sell with your registered trademark on Amazon meets the needs of customers in the the USA market and is appreciated, it is likely to attract the attention of corporate customers as well as individual customers on the platform. When evaluated from this point of view, you can get many potential wholesale purchase and distributor agreements.
Trademark Registration Process in USA
Application for registration of the name or logo of the relevant trademark with the USTPO (The United States Patent and Trademark Office) through an authorized trademark attorney
Filling out the Trademark Registration Application Form
The trademark registration application form is filled out. This form contains identifying data such as some identity, commercial and contact information of the company, brand, product, brand category.
Trademark Registration Preliminary Investigation
A thorough search is conducted to determine whether the selected trademark is already registered. The application is determined whether it meets the registration requirements.
The existence of another trademark application of the same or similar nature or a registered trademark registration in the relevant application category already constitutes a risk in the application. For this reason, we report the areas that we consider risky to you before the application.
Obtaining Legal Opinions and Assessments by the Legal Office
After the preliminary investigation, providing the lawyer with the necessary written and visual information for the preparation of the USTPO filing document and legal opinion. If there are any legal or regulatory issues contrary to the application, they will be shared with the client.
Submission of the Application to the USPTO
Approval of the prepared application file text and realization of the application through the attorney. Obtaining the USPTO serial number of the application (4-5 business days following the application) 1-2 business days after this step, the application will appear as active on the USPTO website.
About Trademark Registration in USA
Frequently Asked Questions
Yes. You can apply to Amazon with the application serial number we send within 3-4 business days following the application. You do not need to wait for full registration for this.
After the examination within 6-7 months following the application, if there is no opposition or unanswered USPTO request (office action), the evaluation process continues until the full registration is issued. If the application is evaluated positively by the evaluation and approval authority, it will take approximately 12-13 months after the application for your trademark registration certificate to be delivered to you.
It is possible that additional questions and requests (office action) will be submitted by the USPTO. This may be a product-related question or a request for a brand name or address registration. In such cases, if the issue does not require a complex level of action and labor, we deal with it without additional charge.
If you do not have a product or product sales list that is already in commercial use, you cannot submit an "in use" "application for use" but you can submit an "intend to use" "intend to use" application.
Trademark registration provides full protection separately within the borders of the relevant country. Therefore, there is no territorial link between the two processes. In Turkiye, you can register your registered trademark in the Amazon catalog and apply for Amazon brand registry, but this does not fully protect your trademark rights in the country of sale. Product listing violations often cause problems for sellers and reduce their turnover. Even if the seller has Amazon brand privileges, all legal rights to the trademark registered externally by another seller pass to the new user.
Yes, it is necessary. The relevant trademark attorney will file your application before the patent office and inform you about possible notifications. In this process, we follow the process from the beginning to the end in coordination with our authorized legal unit and send you your registration certificate after the approval process is completed.
Since the right of discretion and initiative in the application process will belong to the examining organization, we declare that we cannot give any guidance and commitment regarding the final result, even though we will report the possible risks and advantages to you on a procedurally rational basis.
We help you to obtain the necessary files within the framework of the accepted roadmap by transferring our knowledge and experience in the trademark acceptance process of Amazon to you verbally.