European Union (EUIPO) Trademark Registration - 2025 Guide
Trademark Protection in Europe Across 27 Countries with a Single Application The European Union Intellectual Property Office (EUIPO) provides a centralized system for trademark registration valid at EU level. With a single application, trademark rights can be obtained in 27 European Union countries. This process offers great advantages in terms of both cost and administration. As of 2025, this guide explains step-by-step how to register your trademark in the European market, taking into account the updated official fees and application processes.
1. Advantages of European Trademark Registration
- One application, 27 countries: simultaneous protection in markets such as Germany, France, the Netherlands, Italy.
- Single language processing: The application process can be done in one of several EU official languages, including English.
- Lower total cost: Significant savings compared to applying to each country separately.
- Online and transparent system: Applications can be submitted online and processes can be monitored through the EUIPO system.
2. EUIPO Trademark Registration Process (Step by Step)
a. Preliminary Brand Research (Optional but recommended)
It is critical to check whether your trademark is already registered in the EUIPO system or in national trademark databases. EUIPO's TMView tool can be used for this job.
b. Determination of the Nice Classification
Classes defining the goods and/or services to be covered by your trademark must be defined. The first class is included in the official fee, additional classes are subject to an additional fee.
c. Preparation of the Application for Trademark Registration
The application contains the following information:
- Brand name
- Brand type (word, shape, color, etc.)
- Applicant information
- Selected class(es)
- Basic language preference
- Fee payment (credit card or bank transfer)
d. Submission of Application and Payment
The application is made through the EUIPO portal. The application will not be processed without payment.
e. Review Process
The EUIPO conducts a formal and substantive examination according to the trademark registrability criteria. This process usually takes 1-2 months.
f. Publication and Appeal Process
Eligible applications are published in the EUIPO Official Bulletin. Third parties can object to the trademark for 3 months after publication.
g. Trademark Registration Decision
If there is no objection, the trademark is automatically registered. The trademark registration certificate is sent to the applicant. The registration is valid for 10 years and can be renewed.
3. EU Trademark Registration Application Fees - 2025 (EUIPO)
| Number of Classes | Total Official Fees (EUR) |
| 1 class | 850 € |
| 2 classes | 900 € |
| 3 class | 1.050 € |
| 4 classes and above | €1,200 + €150 for each additional class |
Example: For an application for 5 classes, total official fees:
850 € + 50 € (2nd class) + 150 € (3rd) + 150 € (4th) + 150 € (5th) = 1,350 €
4. "Obligation of Use" and 5 Year Grace Period in EUIPO Trademark Registration
A trademark registered with the European Union Intellectual Property Office (EUIPO) does not need to be in active use at the time of application. This means that you do not need to provide any sales, invoices or visual proof at the time of application. This is especially advantageous for startups and brands that are still in the launch phase on Amazon.
However, this advantage is not infinite. According to the EUIPO system, the first 5 years after registration is considered as a "grace period". During this period, your right to protection is valid even if your trademark is not engaged in any commercial activity. However, at the end of 5 years, actual commercial use of the trademark must be provable. This proof must be supported by commercial documents such as product packaging, Amazon sales pages, invoiced transactions, social media campaigns or advertising documents.
If a competitor files a cancellation action claiming that your trademark has not been used, you must prove that use. Otherwise, the trademark may be at risk of cancellation.
5. The Importance of EUIPO Trademark Registration for Amazon European Sales
For sellers planning to sell on Amazon's European platforms (Amazon.de, Amazon.fr, Amazon.it, etc.), EUIPO trademark registration is a great advantage. In Europe, Amazon only accepts valid trademark registration certificates obtained locally or through EUIPO for Brand Registry applications. Since EUIPO registration provides protection in 27 countries with a single application, it eliminates the need to file separate applications for each country. This both speeds up the trademark protection process and provides significant cost advantages.
Also, EUIPO registration From the USPTO application in the US unlike a product, it does not require a proof of use (specimen). So even if your product is not yet on sale, you can secure your brand. This feature offers great flexibility for Amazon Europe projects that are still in the launch phase. After registration, Amazon's trademark protection tools (such as trademark infringement complaints, A+ Content, Sponsored Brand Ads) become available, which increases the visibility and credibility of your product.
6. Export Partners Service
As Export Partners, we handle your EU trademark applications in the following scope:
- Preliminary research and consultancy
- Support for class determination
- Application preparation and submission
- Full representation in the EUIPO system
- Language and document support throughout the process
- Follow-up of all correspondence and preparation against possible objections
Service fee 550 EUR
Total approximate cost (single class): 1,400 EUR
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Frequently Asked Questions
- Does an EUIPO application provide protection throughout Europe?
Yes, the trademark is valid in all EU countries.
- Is proof of use required?
No, it is not mandatory to provide proof of trademark use in the EUIPO application.
- How long does it take to register?
If there is no objection, registration is completed within 4-6 months on average.
- When is the renewal due?
Valid for 10 years from the date of registration. Afterwards, it can be renewed in 10-year periods.
