For Amazon Brand Registry Sellers: Brand Attribution Panel and 10% Brand Referral Bonus Guide
If you have completed your trademark registration on Amazon, by registering with Amazon Brand Registry, you will not only protect your products, but you will also be eligible to earn commission benefits (bonuses) from Amazon.
In this article, we examine in detail the Brand Attribution and Brand Referral Bonus system, where you can get commission discounts (reimbursement) by referring non-Amazon traffic, along with all the metrics in the dashboard.
What is Brand Attribution?
Amazon Brand Attribution is a system that allows you to measure traffic to your product from non-Amazon sources. Only brands registered in the Amazon Brand Registrycan use this feature.
Via the panel:
- You can create product-specific tracking links (attribution link)
- You can share these links on social media (Instagram, TikTok), YouTube, blog, email campaign or Google Ads
- Visitors and sales from these links are tracked with detailed metrics in the panel
What is Brand Referral Bonus?
To encourage quality traffic from external sources, Amazon offers commission discounts (bonus) per sale.
How does it work?
- Amazon refunds up to 10% of the commission of the outsourced sale
- This reimbursement is reflected as "Brand Referral Bonus" in the monthly pay period
Example:
- Sale price 100 $
- Regular Amazon commission (15%): 15 $
- For incoming sales via external traffic, $10 is refundable
- Your net Amazon commission: only $5
What are the Metrics in the Brand Attribution Panel?
Amazon Attribution not only builds links but also provides you with detailed conversion analytics:
| Metric Name | Description |
| Clicks | Total number of clicks on your link |
| Detail Page Views | The actual number of views of your product page |
| Add to Cart | Number of products added to cart |
| Purchases | Number of transactions converted into sales |
| Units Sold | Total number of products sold |
| Sales ($) | Total dollar equivalent of sales from external traffic |
| Conversion Rate (%) | Click → sales conversion percentage |
Bonus Report:
The Brand Referral Bonus amount can also be seen as reimbursement in "Reports > Payments".
How to Install?
- Get your trademark registration (USPTO, UKIPO, EUIPO)
- Register with Amazon Brand Registry
- Open Seller Central > Brands > Brand Referral Bonus
- Enter the Amazon Attribution panel → Create new link
- Share this link on Google Ads, Influencer, social media posts, etc.
- Monitor all performance metrics such as clicks, sales, bonuses from the dashboard
What is the Impact on the Amazon Algorithm?
- Non-Amazon quality traffic → A signal of trust and performance in the Amazon algorithm
- Can boost organic rankings
- A+ content + external traffic → increase in conversion rates
Why Use This System?
| Advantage | Description |
| Commission discount (10%) | Provides cost advantage in every sale |
| Conversion tracking | You see which traffic source works |
| Algorithm advantage | Non-Amazon traffic boosts your brand credibility |
| Influencer and Ads ROI measurement | The conversion rate of campaigns to sales can be clearly measured |
What do we offer you as Export Partners Turkey?
- Trademark registration application (USA, UK, European Union)
- Amazon Brand Registry application and tracking
- Amazon Attribution panel setup and link building support
- Influencer collaborations & external traffic strategy
- Tracking and reporting of Brand Referral Bonus earnings
- Campaign planning to increase organic rankings on Amazon.com
Conclusion:
Registering your brand on Amazon is essential not only for protection, but also to harness the power of bonus earnings and external traffic.
Thanks to Brand Attribution and Referral Bonus system, you can both reduce your commission cost and build smart growth strategies by measuring your sales conversion.
