E-export is the process of selling products produced in Turkey abroad through online platforms and delivering them to global markets. It is much faster, more flexible and cost-effective than traditional exports. In the digitalizing world, it is possible to reach millions of potential customers through different channels such as selling on Amazon, opening an Etsy account, setting up a Shopify store, and selling on eBay. A well-planned e-export strategy will not only increase your sales, but also bring your brand to millions.
Planning, market research and professional consultancy play a critical role in the success of an export strategy. Steps taken without identifying the target market, knowing the price range and positioning of the product often fail. This is where the importance of SEO comes into play, because ranking high in search engines with the right keywords allows potential customers to find you. E-export site setup is one of the first steps at this stage.
Amazon is one of the most powerful channels of e-export. You can create your own brand with Amazon Private Label model and protect your brand with Amazon Brand Registry. Amazon PPC ads and SEO-compatible listings should be used to increase product visibility. Amazon consultancy services provide critical advantages in correct product selection, competitor analysis, ad optimization and logistics management.
Etsy is one of the effective ways to reach global audiences, especially for handmade, design and niche products. Etsy SEO works allow you to rank high in search results with the right labeling and product titles. Thanks to the Etsy dropshipping model, you can make dropshipping sales and strengthen your marketing strategy with Etsy consultancy .
Opening a company in the US is an important step for companies wishing to enter the US market. LLC or C-Corp company models allow you to sell on Amazon USA and other marketplaces. In this process, tax obligations are fulfilled by obtaining EIN and ITIN. Establishing a company in the UK provides a great advantage for entering the European market. However, VAT and EORI registrations are mandatory here; otherwise, customs procedures cannot be realized.
Brand protection is essential for long-term success. An American trademark registration is required for the Amazon Brand Registry. Those wishing to sell in the European Union can protect their trademarks with an EUIPO trademark registration. For those who want broader protection, the WIPO Madrid Protocol offers registration in multiple countries with a single application
FDA registration processes are vital for companies exporting food and cosmetics. FDA food facility registration or cosmetic facility registration is mandatory in order to sell in the US. Without these registrations, products cannot enter the market. In addition, labeling, ingredient declaration and packaging processes must also comply with FDA standards.
In the marketing and customer-finding phase, you can reach target markets with Google Ads campaigns and promote your brand to the right audience with influencer marketing. Methods such as social media advertising, content production and email marketing increase the visibility of e-exports. Participation in international fairs is an effective way to meet potential wholesale buyers.
Government supports significantly reduce the costs of e-exporters. Fulfillment and storage support, marketplace commission support, advertising expenditure support and foreign trademark registration support are among these.
Logistics and operations management are also factors affecting success. Cargo agreements, international logistics networks, customs duties and VAT refund processes must be managed correctly. With the EORI number, fast transactions can be made at EU and UK customs. For FDA-registered products, documents should be prepared in full to prevent problems that may arise at customs.
As a result, E-export requires planning steps such as Amazon Private Label, Etsy sales strategies, opening a company in the USA, establishing a UK company, VAT, EORI, trademark registration, FDA registrations, SEO studies, Google Ads and influencer marketing. With the right strategy and professional support, a strong brand position in global markets can be achieved.
